Creating a modern identity for a heritage brand, The Bare Bones is much more than a unique loyalty scheme for the butchery sector, the sub-brand was designed to offer support, inspiration, events and so much more to better the butchery industry beyond just products.

Created a full brand vision from the ground up, logo generation, photography style, textures and colour palette to bring the brand to life. Also working closely with White Label Loyalty on all app elements including launch activation across print and digital.