Guinness x MRC Launch
The brief's main aim was to treat BOH in the same manner we would treat FOH or retail. The aim was to get butchers and chefs up and down the country excited and invested in the launch of 4 amazing new Guinness flavours.
We created a competition where 4 lucky winners could find a Golden Ticket inside one of the BOH Guinness products. (prizes included an all expense paid trip the Dublin Guinness, Big Green Egg BBQ, and two custom Guinness goody bags)
Using specialist print techniques created a high end finish to both the promotional flyer and Golden Ticket, which gave that Willy Wonka feeling to the winners.
Cross-promotion through social media and flyers via key wholesale distributors made sure the range launched with an impact.