Boardinary is an independent board sports blog/retailer with a passion for the outdoors. Building an audience for the outdoors blog, the goal being to challenge the norms with how we engage with content. With a limited budget, we wanted to engage with the view for longer than 2 seconds. So we flipped the norm. Most magazines companies go direct to screen, we took the screen to the printers and the boardinary journal was born. We created content that could be accessed by the masses, with Braille, Audio, Video and print. All were used to give the viewer an all-around experience.