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Guinness - Diagio

Packaging Design
Art Direction

Dubbed ‘The beer of taste’ and loved by chefs across the world, Guinness wanted to add a range of retail ready cooking products suitable for all. I created a design which would be easily recognisable as Guinness, but also allow for quick decision making at shelf. Bold typography mixed with block colour banners made this possible. the full range was launched into Tesco stores. 

Also created a range of social media posts, Web banners and in-store posters to tell the story of Guinness cooking products

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